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  • Writer's pictureDan Leggieri

Thriving Online with Limited Budget and Resources: A Budget Digital Strategy for Small Business


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For small businesses, the digital realm may seem like a vast, intimidating space reserved for big-budget corporations. However, with the right strategies, even businesses with limited resources can carve out their niche and thrive online. Here's how to build a budget digital strategy:


Start with a Solid Foundation: The Website

While there are many platforms where your business can have a presence, your website remains the central hub. Luckily, you don't need a hefty budget to get started.

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  • DIY Platforms: Tools like Wix, Squarespace, and WordPress offer user-friendly website builders that require no coding knowledge. With pre-made templates, setting up looks professional without hiring a designer.

  • Keep it Simple: Focus on essential pages initially - Home, About, Services/Products, Contact. As your business grows, so can your website.


Leverage Free and Low-cost Tools

  • Google My Business: Ensure your business is listed and optimized. This free tool can increase your visibility on local searches.

  • Canva: This graphic design tool offers free versions and templates perfect for small businesses looking to create professional graphics without a designer.

  • Mailchimp: Start with their free tier to manage email campaigns, a critical element in customer retention.


Dive into Organic Social Media Marketing

Platforms like Instagram, Facebook, and LinkedIn can be gold mines for engagement.

  • Quality Over Quantity: Instead of stretching yourself thin across multiple platforms, choose one or two where your audience hangs out most.

  • User-Generated Content: Encourage satisfied customers to share their experiences. For example, the small but trendy watch brand, MVMT, leveraged Instagram by showcasing customer photos using their product, significantly enhancing their reach without spending a dime.

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Collaborate and Network

  • Guest Blogging: Write for blogs in your industry. It's free and can direct their audience to your business.

  • Local Collaborations: Partner with complementary local businesses for joint promotions or events.

Learn Basic SEO

While advanced SEO might require expertise, understanding the basics can be a game-changer.

  • Keyword Research: Use free tools like Google Keyword Planner or Ubersuggest to find what potential customers search for.

  • Quality Content: Regularly update your website with relevant and quality content. It not only aids in SEO but also positions you as an expert in your field.

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Embrace Online Reviews

Encourage satisfied customers to leave reviews. A study showed that 88% of consumers trust online reviews as much as personal recommendations.


Having a limited budget and resources is not a barrier but rather an opportunity to be innovative, authentic, and focused. By leveraging the vast array of free and low-cost tools available and prioritizing genuine engagement over aggressive sales tactics, small businesses can not only establish but also flourish in the online space. Remember, in the world of digital marketing, authenticity and value often outweigh flashy advertisements.


At They Say Marketing & Media, we specialize in crafting effective social media strategies tailored to your small business's unique needs. Contact us today to unlock the full potential of social media for your business's growth. 🚀💼


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